Use this high quality colour book to build relationships with new and existing clients, and for lead generation. The guide provides an insight to the buying and lending process.
Brand and personalise this product by including your company logo and contact details. Forget the ugly rubber stamp, reinforce the professional image of your business and impress your customers with this self-produced brochure.
Brand this flyer with your company logo and contact details and use it in your sales kit when seeing customers. You could also distribute them to your referral business partners. There are two designs to choose from.
Use the Home Buyer's Guide voucher as a marketing hook and get customers to contact you for their free booklet. Provide this voucher to your existing clients, distribute to potential customers when you meet them face-to-face or use it as part of your local marketing activities.
1. Build relationships with new clients and show that you know what you’re doing!
At the end of your meeting, give a copy of the Home Buyers Guide to your new client. It will help you build a relationship and reinforce all that you’ve been talking about – making a good impression that you know your stuff.
2. Run an advertisement or editorial to find new leads
Use our template advertisements or editorials in your local newspaper or community newsletter (local schools, social clubs, Neighbourhood Watch) to promote the Home Buyers Guide. Prospective clients who are actively looking for a home will be encouraged to contact you for a copy.
3. Ask your clients to refer you to a friend
At the end of your client meeting give them two copies of the guide. Ask them to pass one on to a friend who they know is looking for a property. If your clients are satisfied with your service they would be more than happy to pass it on with your details.
4. Make your referrers work harder for you
Make the most of your referral relationships by providing them with a set of flyers or vouchers in a counter stand which they can put on their desk or in their waiting room. This will encourage people visiting them to contact you for their copy and this could be an additional source for leads.
Use these articles as part of your pull-marketing strategy in providing free information. Type your email contact details at the bottom of each article to encourage potential customers to contact you for more information.
As an accredited loan consultant or member of PLAN, send a personalised letter thanking your client for redeeming the home buyers guide from you and provide a guide on how to use the material.
NOTE: This letter is for preview only. To use or personalise this letter, please access it through PLAN CRM Mail Merge.
Mortgage News Ads
Download a Home Buyers Guide advertisement and include it in the Mortgage News newsletter. The ad should prompt prospective home purchasers to contact you for a copy of the guide and you now have a prospective lead!
Advertise online this handy E-Book resource with the online ad. You can insert it into your email, newsletter or use it on your website.
Download the E-Book as part of your online marketing tool. Customise the back cover with your contact details, ensuring readers can contact you for more information.
Download an example of an editorial which you can edit, customise and place in your local paper, club/school newsletter along with your chosen advertisement. The editorial informs readers on various ways to manage their mortgage during these hard times and prompts them to contact you for a copy of the Home Buyers Guide.
Download and customise this advertisement with your contact details and send it to your a local paper, club/school newsletter along with an editorial article if you wish. The ad should prompt prospective home purchasers to contact you for a copy of the Home Buyers Guide and you now have a prospective lead!